Edmunds, the car shopping and information platform, forecasts that 1,121,932 new cars and trucks will be sold in the US in January, a 1.4% drop compared to the same month last year.
Jessica Caldwell, executive director of industry analysis at Edmunds, said: “In January, automakers are expected to pull the reins in on the more generous incentive programs that we saw at the end of 2017.
“However, it's typical to see a slowdown at dealerships in January following the high-selling holiday months. This isn't necessarily a solid indicator of the direction that the year is headed in terms of overall sales."
Sluggish January sales are also expected as a result of severe winter weather in many parts of the country.
Caldwell said: “The bomb cyclone that tore through the East Coast at the beginning of the month certainly didn't help an already slower sales month.”