US car sales are on course to reach levels not seen since the early 2000s, well before the financial crash and credit crunch which wreaked such havoc in the auto lending market. A buoyant US economy, low gas prices and a sense that a difficult few years are now behind them has driven US consumers to look once more at buying vehicles.
For dealers and the auto finance providers who supply the money which keeps the wheels of the market turning, it may seem that it is “business as usual” at long last. But the road ahead is by no means straight and narrow.
CHP Consulting US Auto Finance Market 2015, examines the opportunities and threats for the industry - drivers for growth (green); warning signs (amber); and red lights for regulation.
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