VIDEO PRESENTATION SPONSORED BY WHITE CLARKE GROUP
Google explains how to make auto finance sexy
The challenge for the auto finance industry is that the world they are working in, is moving really really fast” said Hugh Dickerson, Head of Automotive at Google, at the International Auto Finance Network Conference in May 2015 in London.
“Some companies love this – the disruptors, but well established companies often struggle”
In this video, recorded at the Network Conference, and sponsored by White Clarke Group, Hugh Dickerson urges auto finance companies to take some risks; to get the most out of the data that is available; to turn that data into workable insights; and most important to move faster than they have ever done before.
Hugh Dickerson examines a range of topics including an analysis of how auto finance providers can improve their online presence, and he even provides examples about how to make the auto finance experience sexy!
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Also available
Graham Wheeler, CEO of Volkswagen Financial Services
"Digital Meets physical: How car sales and retail motor finance are changing in response to changing customer needs"
