narike randal

Car rental giant Enterprise Holdings, which manages the largest and most diverse privately-owned fleet in the world, has launched a new vehicle-subscription service.

The Subscribe with Enterprise service will initially be available in three US states: Minnesota, Missouri and Nevada. It leverages the company’s network of Enterprise Rent-A-Car neighborhood locations.

Randal Narike, executive vice-president of operations for Enterprise Holdings, said: “We’re starting out in just three states to make sure we have enough time to develop a deep understanding of the subscription process and consumer preferences.”

For a single monthly fee, customers can select from several different vehicle classes covering more than 20 makes and models. In addition, subscribers can swap out their vehicle up to four times per month.

The new service will have a minimum commitment of only two full calendar months. Fees will include up to 3,000 miles per month – higher than the mileage limit for most traditional leases – as well as vehicle maintenance, roadside assistance, damage and liability protection, and music streaming service Sirius XM Radio.

Pricing in Minnesota is $1,499 per month plus taxes and fees, with a minimum term of two months. New subscribers also pay a $250 enrollment fee.

There is also an insurance excess of $1,000 for repairs and drivers must make monthly check-ins at an Enterprise Rent-A-Car location for vehicle maintenance.

Customers can apply to enroll online and after approval they will receive a confirmation email containing a Subscriber ID and phone number for the dedicated ‘concierge’ line, which customers will call to complete their first vehicle reservation.

Narike said: “Consumers have asked us for long-term rental options that offer a new level of flexibility for when they need a sedan, an SUV or even a truck.

“This service expands on our commitment to provide customers with innovative mobility alternatives that meet them where they live and work.

“We know how to deliver the kind of transportation service that customers are looking for and expect today. A one-size-fits-all approach just doesn’t work anymore.”