Conor Horne (pictured above), the UK head of Care by Volvo, explained: “In every aspect, we have designed Care by Volvo with the customer in mind – access to premium cars and a terrific range of services in a package that’s transparent, convenient and flexible. It is a great way for people to access the car they want, avoiding the complexities and the long-term commitments associated with traditional car ownership. Our subscription offer also makes for easy budgeting because it covers all the essentials apart from fuel, with the option of adding insurance.”

Included in the monthly fee is scheduled servicing and MOT testing, wear-and-tear maintenance and repairs, replacement tyres and roadside assistance cover. Furthermore, dedicated customer service teams have been set up to deal with the subscription customer requirements.

Reacting to the surging demand for digitalisation during the pandemic, customers are able to sign up for the service online, with vehicles able to be delivered to their door. Customers who wish to try out the service can make use of the 30-day risk-free trial, after which they can choose another car or end their subscription with three months’ notice. Insurance is provided during the try-out period, and there is no fee or penalty for cancelling the subscription.

Kristian Elvefors (pictured above), managing director of Volvo Car UK, added: “Care by Volvo is another excellent way for people to drive the Volvo they want, and is the ideal service to launch in a rapidly changing consumer landscape. Its introduction means Volvo is now able to offer UK customers the choice of how they access a car – either via traditional forms of finance or subscription – either online or in person at a retailer; in other words, in any way that suits them.”