Alphabet leasing

As a leading provider of business mobility solutions in Europe and Australia, Alphabet International has now officially launched on the Chinese market.

In recent times mobility has undergone tremendous change in China. For companies and individuals, mobility is no longer merely about driving from point A to point B, but increasingly about flexible and innovative mobility solutions that optimise the total cost of mobility.

Norbert van den Eijnden, CEO of Alphabet International said: “Our goal is to support businesses in optimising their corporate fleets in order to reduce the risk and hassle of car usage. Companies seeking solid consulting and efficient Business Mobility solutions find the right partner in Alphabet.

“We will strengthen the success of businesses in China and refine the public understanding of mobility, pushing forward China’s Business Mobility solution industry.”

Alphabet’s presence in this new market will in particular greatly benefit European and Australian fleet customers with local operations in China as they can continue sourcing their leasing products from one place.

To comply with local business regulations, Alphabet operates in China as a part of Herald International Financial Leasing (HIL). Both Alphabet and HIL are divisions of the BMW Group.

Since 2009, HIL has specialised in leasing solutions for commercial vehicles across China, and has retained a reputation of pioneering, innovative, professional and reliable mobility service provider in the industry.

Ivy Wong, CEO of Herald International Financial Leasing said: “By leveraging HIL’s extensive network resource and strength in the auto leasing industry, we will integrate Alphabet’s extensive experience and innovation to provide tailor-made business mobility solutions, from A to Z, to match the enterprises’ business mobility needs in China, too.”

With its new presence in China, Alphabet expands and strengthens once again its position as a leading provider of outstanding business mobility globally. The company’s success can be attributed to future-oriented thinking, extensive fleet industry experience and a comprehensive approach to business mobility needs.

Pictured above: Norbert van den Eijnden (center), CEO of Alphabet International and Richard Schooling (left), CCO of Alphabet International officially hand over the Chinese Alphabet logo to Ivy Wong (right), CEO of Herald International Financial Leasing to celebrate the launch of the 19th Alphabet market.