Equipment finance software solutions provider, LTi Technology Solutions, has announced the promotion of Tara Aasand (pictured above) to vice president of sales and relationship management.
In her new role, Aasand will be responsible for leading LTi’s new business growth initiatives and leading the relationship management team.
Bryan Hunt (pictured below), senior vice president and chief revenue officer of LTi, said: “There is no doubt that Tara will do an amazing job in this position and truly drive success for the organization. She has been instrumental in the company’s growth over the past seven years. Through her strategic focus, account management and sales expertise, coupled with her commitment to the success of the customer and company, she will be an exceptional leader.”
Based in the US, Aasand joined LTi in 2014 with some 20 years of experience in the equipment finance industry. She began her career in 1999 at Wells Fargo Bank to build her experience in the wider banking industry before moving to Premier Lease & Loan Services (now Great American Insurance) in 2001. She served in a variety of roles as she advanced in her career at Premier, including marketing, account management, and sales. During this time, Aasand began working with the National Equipment Finance Association (NEFA) on the marketing and communications committee and held ever-increasing roles, including chair for the regional committee, board of directors and executive committee. In 2014, she became the association’s first female president until December 2015 when she joined LTi.
In this role, she managed the company’s existing account relationships including creating and maintaining account strategies, product support and recommendations for new products and services based on account growth plans and business needs. On top of her role at LTi, she currently serves on the Equipment Leasing and Finance Association service provider committee and LeasePAC Business Council.
Aasand added: “I joined the LTi team in 2014 because of the company culture and commitment to our customers and the industry. My expectations have certainly been exceeded, as those core values still hold very true to this day. I am very excited to take the opportunity to expand my role within the organization as well as continue to improve the overall experience for our current customers as well as future customers to come.”
According to LTi, Aasand has established herself as a well-known and respected figure and was highlighted in the 2020 Monitor magazine as one of the 50 most influential women in equipment finance.
Founded in 1989, LTi provides a range of software and services to equipment finance companies across North America and the UK. The company is perhaps best known for its ASPIRE cloud solution which was designed to enable businesses to scale their business by streamlining the lease and loan transaction lifecycle.