turner ian alphabet

Leasing and mobility expert Alphabet (GB) has announced the appointment of Ian Turner as its new Chief Sales Officer (CSO).

Turner has an impressive track record spanning over 35 years with experience in sales, marketing and product development. Joining the ALD Automotive operating board in April 2013 as Corporate Sales Director, Turner was later appointed Sales & Marketing Director in December 2019.

In his new role, Turner will leverage this wealth of experience to shape Alphabet’s sales team, strategy and pipeline. He commented: “I am delighted to join Alphabet. It’s a well-established, high performing, multi-make mobility business in the UK and Europe.

“Being part of the BMW Group, which is a powerhouse in the automotive industry, Alphabet is an innovative organisation and well-placed to support customers through critical market megatrends; whether it be the transition to electrification, digitisation, or providing new product and services to offer customers greater flexibility.

“I believe data is key to how we can support this transition and consequently support customers to make informed decisions.

“It’s an excellent time to be in the automotive industry. Alphabet has great ambitions and I look forward to contributing to the group strategy to create even more opportunities,” he added.

Mike Dennett, Chief Executive Officer at Alphabet (GB), said: “We are thrilled that Ian has joined our team here at Alphabet. He brings a wealth of knowledge and experience, which will help to further strengthen our value proposition for our customers and drive business growth.

“The automotive industry faces some big challenges to enable the UK to meet its net-zero target by 2050. However, Ian’s strategic orientation aligns perfectly with our mission, which is to support the mobility of our customers with products and services that evoke emotion and help to make a real difference,” he added.