worrall steve 400

Haydock Finance has chosen asset finance technology provider Odessa to help scale its rapidly growing business and better serve its SME customers and panel of approved brokers. With more than 40 years of experience in providing flexible funding solutions to the UK business market, the lender is planning a digital transformation which will see Haydock scale processes, eliminate information silos, and streamline systems as it seeks to ensure the highest quality of customer service.

Steve Worrall, Haydock’s operations director (pictured), said: “We are delighted to start our journey with Odessa as partners in our business transformation. Odessa was selected after an extensive review of the providers and technologies available. Given Haydock’s market position and strategic objectives, their platform approach stands apart from anything else we’ve seen, and we’re confident in having selected the best partner for our business.”

With Odessa, Haydock plans to:

  • Leverage one platform for its stakeholders – customers, brokers, and employees – for more seamless, personalized engagement, and change at the speed required today
  • Create end-to-end automation that can scale dynamically on Odessa’s cloud-native solutions, increasing efficiency and reducing overhead
  • Eliminate silos to streamline business insights for greater operational visibility and performance across teams, products, and portfolios
  • Gain agility through Odessa’s DevOps engine with the self-service capabilities of low-code development and integrated test automation

“The imperative to have flexible technologies that support rapid business change has never been greater,” said Alexandre Ellwood, SVP business development for Odessa. “Haydock’s unique approach to finance makes them a leader in their space and we look forward to enabling them in their continued growth.”

Ellwood added that Haydock’s selection of US-headquartered Odessa signals a growing momentum in the UK. “With customer business across 55 countries globally, we’re excited to continue bringing a leading alternative to businesses across market segments and geographies,” he stated.