NETSOL Technologies, a leading global provider of business services and enterprise application solutions to the finance and leasing industry for 20 years, has launched a brand new company logo, signifying expansion of its products and services, including its newest product suite, NFS Ascent – whilst at the same time announcing three senior staff appointments.
Regarding the rebranding, Najeeb Ghauri, founder, chairman & chief executive officer of NETSOL Technologies said: “I’m really excited about our new company logo. I feel the design embodies the essence of our company and captures our identity perfectly.”
He added: “Change is important, and the logo needed to reflect our continued commitment to adapting to the needs of our customers.”
At the same time the company has made three new senior European appointments of product director, professional services director and IT service delivery director, effective immediately.
Driving long-term growth
The new appointments are part of a leadership and management restructure for NETSOL Europe, designed to drive long-term growth.
Product director Andrew Godsmark has 20 years’ experience of the asset finance industry with Lombard prior to joining NETSOL in 2015.
His main role was technology change, delivering Lombard’s first integrated front office, its first auto-underwrite engine, various portfolio reschedules, and providing architecture and design oversight. Godsmark, formerly NETSOL’s European product head, Ascent is now appointed product director, Europe.
Najeeb Ghauri, CEO of NETSOL commented: “Andrew has been working tirelessly on creating the foundations for Ascent in order for NTE to bring a leading product to the market that will disrupt and create new opportunities.”
Professional services director Olle Murby was previously programme manager, NETSOL Europe, and joined the company in 2015. During this time he has contributed to NETSOL’s customer relationship in addition to bringing pan-European knowledge and experience into the new solutions being developed for the European Market, NFS Ascent.
Murby commented: “I am very excited about my new role and all the opportunities and challenges we are facing. I am sure we will be able to build a successful team of engaged and inspiring people to introduce the new product into the European market with the clear objective of becoming the de-facto provider of first class solutions to the tier one and two European asset and automotive leasing and finance markets.”
Ghauri added: “NTE has a big challenge ahead to maintain and enhance existing and new LeaseSoft clients, as well as to maximise the Ascent opportunities. Olle will provide the appropriate support for his new team in all areas.”
IT service delivery director Richard Regan, formally service delivery manager, Europe, has more than 35 years’ experience within the financial services sector. In his new role, he will combine his existing project management responsibilities with providing vital support and guidance for key clients in the transition to the transformative new product, Ascent.
Ghauri stressed: “Richard has been key in stabilising and enhancing our position with our major European client, and has experience that will be vital for NTE to achieve the governance objectives that have been set.”
Prior to joining NETSOL, Regan delivered and managed complex IT services and projects.
These senior management changes complete a restructuring of NETSOL Europe following the recent appointment of Tim O’Sullivan as managing director. O’Sullivan said: “Given our exciting new products and new specialist new joiners to the European team, we can now maximise all of our resources and leverage the huge opportunity for the successful introduction and implementation of the next generation products.”
He added: “The new team will ensure that we achieve excellence in our internal processes and provide first class guidance and support to our existing and potential customers to manage their own challenges, by leveraging our deep domain expertise and breadth of software services and solutions.”
Ghauri said: “I have not known a more exciting time at NTE. We are firmly positioned in the marketplace with a strong brand and all of the resources we need to achieve success for our customers and the European team.”
Most recognizable image
“The new logo,” Ghauri stressed, “has been completely redesigned to capture the spirit of NETSOL’s products and people. The 20-year-old NETSOL logo had become one of the most recognizable images representing a leader in the global asset finance and leasing industry.
“Importantly, the new logo maintains the integrity of its predecessor by still using a capital letter “N” in a solid blue colour, which has become an integral part of NETSOL`s identity; however, the letter “N” is depicted in curvilinear lines to signify flow, flexibility and forward motion, celebrating the company’s innovation, adaptability and progress.
“NETSOL’s name will also now appear in all capital letters to reinforce brand recognition. NETSOL continually strives to provide ongoing technology and industry thought leadership to serve the needs of its entire regional and multinational client base, as evidenced by NETSOL’s market-leading NFS Ascent™ product suite. The company logo now better reflects this brand value and exciting forward-thinking growth and progression.”