by Brian Rogerson, Editor of Asset Finance Europe

“A typical asset lender loses around 10% of its customers each year whilst a five percent reduction in customer defection rate can increase profits from between 25% to 125% - depending on the industry.”  MORE...

The case for broadening the definition

Post-recession, lenders need a new CRM

• IDS' user groups helps develop Rapport with customers
• Hitachi Capital goes live with Salesforce CRM in only four weeks
• CRM system boosts margins

• Inchcape Fleet wins second award for environmental CRM system
• Pinewood leads business retention challenge for franchised dealers