withers david

Iseki UK and Ireland, the agricultural and grounds care equipment company, has chosen Hitachi Capital to provide floor-plan services to its network of 60 dealers across the UK.

As part of the agreement, both companies intend to launch new retail finance options later in the year.

Iseki was founded in 1926 in Japan as an agricultural machinery manufacturer and now has a global network supplying products from mowers to tractors and combine harvesters.

David Withers, managing director of Iseki UK (pictured above), said: “With Iseki forming in the UK, there was a lot of interest in the finance community to secure a relationship with our new company to provide floor-plan and retail finance offerings. Having evaluated all the options, we have chosen Hitachi Capital as our partner and look forward to working with them.”

Sean Jones, head of strategy at Hitachi Capital, said: “With a Japanese parent ourselves, we were determined that the opportunity to partner with a high-quality Japanese manufacturer would not pass us by.

“Having worked in the past with many of the staff now at Iseki, it made a perfect fit for us and we could not be more pleased to be able to provide the UK agricultural and grounds care industry with solutions to their finance requirements.”