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Alfa is pleased to be announced as headline sponsor of the inaugural Asset Finance Connect (AFC) Leaders’ Summit Europe.

The AFC European Leaders’ Summit is an invitation-only free-to-attend event for the most senior leaders in the auto and equipment finance industries. It takes place at the Steigenberger Icon Wiltcher's Hotel in Brussels on April 16th, 2024.

This Summit is not the usual run-of-the-mill conference with a pre-set agenda and presentations planned months in advance. Instead it is an important addition to the European events calendar that is quite new and much more exciting – an opportunity for the most senior industry practitioners from Europe’s leading finance companies to hear what’s on the minds of their peers, to engage with each other in small group discussions to consider the issues that are on their minds right now; and to learn from each other’s market insights and expertise to find industry solutions that deliver for their customers among all the noise of regulation and economic woes.

For more information on the agenda and topics to be discussed, visit

The Summit is also an opportunity for all attendees to extend their networks and deepen their relationships with fellow industry European thought leaders.

The event will include a day of interactive discussions, briefings and roundtables, with participation from:

  • Richard Knubben, director general of Leaseurope
  • Yin Noe and Zoey Lin, joint heads of EU and UK, Yangtze River Delta Automotive Alliance (an alliance of over 100 Chinese BEV OEMs)
  • Carmen Ene, CEO, BNP Paribas 3 Step IT
  • Mike Janse, interim CEO, DLL
  • Jochen Jehmlich, former CEO, SGEF
  • Benedikt Middendorf, Director of Automotive Mobility, Deloitte
  • François Millot, Head of Retail Finance EMEA, CNHI Capital
  • Richard O'Donohue, Senior Director, WW Strategic Partnerships, DELL Technologies
  • Ian Robertson, Executive Director, Invigors
  • Mathilde Saint-Pol, Managing Director, TMF France, Econocom
  • John Saffrett, Group Deputy CEO, Ayvens
  • Bill Stephenson, Global CEO, PEAC Solutions
  • And many more…

Along with AFC, we are looking forward to hearing from delegates as they sign up to attend – we want to hear what they want to discuss in the afternoon’s roundtable sessions. Topics coming to the fore already include the EU Battery Regulation; data and pricing; the implications of the EU elections on sustainability policy; the challenge of doing business with regulatory uncertainty; Chinese dominance of the BEV market; and, of course, what our industry commentators believe all this means for leaders’ priorities over the next eighteen months.

Alfa is proud to be headline sponsor of AFC’s first European summit for Europe’s senior auto and equipment finance leaders, and we look forward to meeting you at the event in April.

To register for your free place at the AFC Leaders’ Summit Europe, visit or email:


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