Hyundai Motor UK has launched a new all-in-one monthly subscription service specifically for its line-up of hybrid, plug-in hybrid and fully electric models in the UK, one in a series of global moves designed to encourage a shift to electric vehicles. Rollout has already started in Greater London next month and will then be extended nationwide over the next few months.
Under the scheme, branded Mocean Subscription, users pay just one monthly fee to cover all major motoring costs on an electrified model, with rates starting from £339 per month (for a 24 month subscription). The cars on offer range from crossovers, SUVs and superminis to fully electric models like KONA Electric.
Subscriptions are available for between three months and 24 months, with a focus on delivering a sign-up and drive process that takes just a few clicks. During a fully digital process, customers simply choose the car they want and how long they want it for, enter their details and – once approved – a car will be delivered to them within a matter of days. Alternatively, users can choose to pick their car up from a local Hyundai retailer.
Nearly all major motoring costs are included within the Mocean monthly subscription fee: insurance, roadside assistance, road tax, and maintenance and repairs at authorised Hyundai dealers. The scheme offers flexibility, allowing Mocean Subscription customers to change their vehicle every six months to adapt to their lifestyle. Those who wish to cancel their subscription can do so with a one-month notice period.
Ashley Andrew, managing director, Hyundai Motor UK said: “We’re excited to launch Mocean here in the UK, giving us the opportunity to bring Hyundai’s range of advanced electrified vehicles to an entirely new type of customer. For those that a traditional PCP or HP agreement simply doesn’t suit, or for those that want the simplicity of one monthly payment and the flexibility of a one-month cancellation period, Mocean delivers. For us, this new innovation marks the beginning of a journey from car manufacturer to mobility service provider, finding new and innovative ways to help enrich our customers’ lives.”
Mobility services
Mocean Subscription is part of Hyundai’s global Mobility-as-a-Service (MaaS) brand, and marks a key milestone in Hyundai’s Strategy 2025 roadmap, with the company aiming to develop into a Smart Mobility Solution Provider by 2025.
So far, the company has tried out a number of different options along the way. Its US offer, Hyundai PLUS. was a leasing offer which included combined payment for the vehicle use, auto insurance premium, and service maintenance. It was trialled in 2018 but subsequently shut down, although Hyundai still maintains a Mocean Lab and carshare services in Los Angeles. The company also had a scheme called Ioniq Unlimited+ which was a subscription programme that also ended, but is now expected to be revived in the US when Hyundai launches the Ioniq 5 EV.
